My earliest inspiration to be actively involved in all facets of the global multi-media explosion was derived from decades of travelling throughout the world.

During these continous concert tours, I was made privy to the heartbeats of millions of fans who willingly shared with me their hopes, loves, fears and most importantly, their desire for a better life. It was during this time that I first began to appreciate that the proper approach to global family entertainment could go a long way in addressing these concerns.

Until recently, my hectic schedule and outstanding professional commitments left me little chance to develop specific strategies for the development of a total integrated global entertainment complex. All that began to change 18 months ago when I first met my friend and partner in the Kingdom Entertainment, HRH Prince Al Waleed Bin Talal. In short order it was clear we shared the same goals and approches on how to make global entertainment a reality.

Through Kingdom Entertainment the Prince and myself will combine human and financial resources to be successful in all phases of the multi-media revolution. As examples, we intend to be active in theme parks and hotels, feature films, animation, recordings, publishing, tours, children's books, educational entertainment, character licencing and merchandising.

In closing, to all those millions who have encouraged me to get involved with global entertainment based on family values I can proudly say: Because of Kingdom Entertainment and my partner Prince Al Waleed, "You Are Not Alone".