09 November 2008
Michael Jackson's
Thriller, the world's top-selling album of all time, is back at the top
of the charts this week following a Halloween-inspired surge in sales
and coast-to-coast zombie dance tributes to the album.
A
specially-priced Halloween digital edition of the standard Thriller
album on iTunes, bundled with a bonus video of the award-winning
Thriller zombie music clip, spent much of the week at #1 before
settling in as iTune's #2 album of the week (topped only by John
Legend's Evolver). More than 34,000 Thriller ringtones were sold during
the same week.
A perennial best-seller
since its original release in November 1982, Thriller, and Michael
Jackson's iconic zombie dance music video, have, over the past quarter
century, launched thousands of Thriller-themed events while inspiring
countless zombie-based costumes for Halloween and other spooky
occasions.
A group of hardcore Thriller "grisly ghouls" gathered at
Madame Tussauds wax museum in Times Square this past October to
successfully break the Guinness World Record for most "zombies" dancing
the signature choreography from Michael's video in a single location.
The record-shattering Thriller Dance Re-enactment was previewed in a
USA Today Lifeline item (October 27, 2008) and covered in depth in the
Halloween editions of both the New York Post and the New York Daily
News. Zombie-attired Thriller fans gathered en masse to celebrate the
25th Anniversary of the album at Greenwich Village's annual Halloween
Parade.
Outside the Big Apple
Thriller events, Miami's hot spot Opium Garden hosted an official
Michael Jackson Thriller 25 Halloween bash highlighted by Live in
Color, an MTV dance crew, performing the Thriller zombie dance. Zombies
also descended on the Fox Network's "Morning Show with Mike and Juliet"
as well as "The View," where lucky audience members were given
complimentary copies of Thriller 25.
Released in February
2008, Thriller 25 -- the newly-expanded deluxe 25th anniversary edition
of Michael Jackson's Thriller, the world's best-selling album of
all-time -- became America's #2 Top-Selling Album more than a quarter
century after the album's original release. One of the hottest albums
of 2008, Thriller 25 rocketed into the Top 5 (or better) in a variety
of territories across the planet following its worldwide release the
week of February 11 while entering the Billboard Top Pop Catalog chart
at #1.
With more than two
million copies of Thriller 25 sold around the world the new edition of
Michael Jackson's classic collection hit #1 in France; #1 in Belgium;
#2 in Germany; #2 in Australia; #2 in the Netherlands; #2 in Norway
(Thriller's highest position ever in that country); #2 in Sweden; #2 in
Switzerland; #3 in the UK; #3 in Denmark; #3 in New Zealand; #4 in
Spain; #5 in Austria; #5 in Ireland; #6 in the Czech Republic; and #6
in Italy.
Global response to the
release of Thriller 25, the newly expanded deluxe 25th anniversary
edition of Michael Jackson's Thriller, the world's top-selling album of
all-time, reached a fever pitch across the planet with surprise hit
singles, a 29-episode "ThrillerCast" podcast series, the premiere of
the "Thrillicious" Sobe Life Water ad campaign at the Super Bowl, the
presentation of a Lifetime Achievement Award to Michael Jackson at the
NRJ Music Awards at Cannes and a host of events and surprises.
The Michael Jackson
Thriller 25th anniversary celebration runs throughout 2008 with a
multi-faceted global marketing campaign featuring high-profile
television, radio and online events around the world and the major
re-launch of Michael's official website, www.michaeljackson.com
Originally released in the US on November 30, 1982 by Epic Records,
Thriller, Michael Jackson's sixth solo album and second with producer
Quincy Jones, first entered the Billboard Top 200 album chart at #11 in
December 1982. The original Thriller went on to spend an astounding 80
consecutive weeks in the American Top 10, 37 of those at #1, while
making history as the first and only record to be America's top-selling
album two years running (1983 and 1984). Thriller has been certified
27x platinum by the RIAA, giving it Double Diamond Award status in the
US. In 1985, the Guinness Book of Records named Thriller the Best
Selling Album of All Time, an achievement which remains unsurpassed to
this day.
Source: Marketwatch.com



