Hot Vid

The Michael Jackson Conspiracy Book Release
WATCH NOW:
The Michael Jackson Conspiracy Book Release
Copyright vEsti24

Aphrodite Jones and Thomas Mesereau Jr. talking at a book signing for "Michael Jackson Conspiracy". He also talks about Jackson's vitiligo

Streaming Now


MJ Fan Project

Don't forget how important donations are to help keep the site online! Whatever you can give will be much appreciated.

Home arrow News arrow MJ Related arrow SoBe Lizards to Star on Billboards
SoBe Lizards to Star on Billboards E-mail
Written by Kamau High | ADWEEK   
Friday, 07 March 2008
sobelizard1.jpgThis year's Super Bowl viewers saw a group of lizards dancing with supermodel (and cell phone enthusiast) Naomi Campbell to Michael Jackson's "Thriller" in a spot for Pepsi's SoBe Life Water.


Directed by Peter Arnell, CEO of independent The Arnell Group here, the spot was the shop's first work for SoBe. Arnell was handed the estimated $20 million business late last year without a review, per sources. Publicis Groupe-backed Bartle Bogle Hegarty had handled the account. (BBH held the business for about a year but never produced any work for the client.)

The Super Bowl spot was just the beginning of a marketing push for the brand. Arnell's second effort, which is set to launch on March 19 in New York's Times Square and then move across the country, will focus on billboards that highlight the lizard, the Web site Thrillicious.com and show off the five SoBe flavors: blackberry grape, pomegranate cherry, orange tangerine, strawberry kiwi and passion fruit citrus.

"This billboard blitz will enable consumers to experience on a street level the uniqueness of SoBe, the SoBe lizards and the overall "Thrillicious" movement from New York to Los Angeles -- no matter where they work or live," said Massimo d'Amore, CEO of PepsiCo Americas Beverages, in a statement,

The dancing lizards are meant to represent the silhouette of a lizard that is seen on all bottles of SoBe.

"We created a series of characters that best represent the spirit of the product," said Arnell. "There's a great love for this type of character who is outrageous, underground and friendly but with an edge."

Arnell, who designed Jackson's Invincible cover art and marketing campaign, has big plans for the lizards. "They're the Nike swoosh of SoBe. There will be merchandise and we'll follow them around," he said. "We're not going to be the brand that works for them; they're going to work for us."

While Arnell is cagey about future plans, he does offer this hint: "All you need to do is think Disney."

 

Source:  ADWEEK


Tagged:SoBe 
Comments (0)add
Write comment
quote
bold
italicize
underline
strike
url
image
quote
quote
smile
wink
laugh
grin
angry
sad
shocked
cool
tongue
kiss
cry
smaller | bigger

security image
Write the displayed characters


busy
 
< Prev   Next >
HOME | FORUM | DOWNLOADS | STREAMING VIDEO | REGISTER
Copyright © 2008 MJEOL | Site design changes by wvwd for MJEOL.COM

Streaming Vids

Check out the latest funny, important and infuriating videos streaming right to your computer in the Streaming Videos section. More content being added at the moment! Get More

Animeota

Love watching anime as well? Check out ANIMEOTA.COM featuring an ever-expanding anime/manga info center, links, vids, news and more! Get Anime

Fun Stuff

Fun stuff! Fun stuff like Mike's celebrity astrology profile, quizzes, comments about his sexy side, teehee! Have fun in the Fun Stuff section! See More