The fourth single from Miss Umbrella’s Good Girl Gone Bad album further establishes Rihanna as a consummate pop queen. Having found success in RnB and rock, she’s now having a go conquering dance music. A colossal, club-ready bass line and a lethal hook leads the story of mutual attraction between a young lady and a young man whose eyes meet across a crowded dance-floor. Not the most original concept but the song is actually more about her love affair with music. "DJ let it play, I just can’t refuse it, like the way you do this. Keep on rockin’ to it".
{tag Rihanna}’s sharp vocals stream on top of hypnotic synth work courtesy of Stargate. They have sampled Wanna Be Startin’ Something, a homage to Michael Jackson‘s 25-year old Thriller album. The ethno-centric "Ma Ma Se, Ma Ma Sa, Ma Ma Coo Sa" as well as his idiosyncratic, explosive yelps provide backing vocals and bring a little retro magic to the proceedings.
This will surely be one of the best pop songs of the year, an early strike for 2007’s Diva.