Viewers Give VMAs the Kiss-off

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[b]Viewers give VMAs the kiss-off[/b] John M. Higgins Broadcasting & Cable 8/29/2003 5:05:00 PM Despite a kissy Madonna, ratings for MTV’s annual Video Music Awards took a dip Thursday. Nielsen household ratings were pretty stable, 8.1 versus 8.3 last year. But in MTV’s core 12-34 demo viewership fell 11% to 9.9 million from 11.1 million. The highlight of the show was the opening number featuring, among other things, Madonna planting open-mouthed kisses on Britney Spears and Christina Aguilera. :arrow Source: [url=][/url] // MJJF

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