Wednesday, Aug 10 [b]”Rita Gets It,” But Not As Many Viewers[/b] In between the “Rita Gets It” promos, MSNBC is calling Live & Direct the “big new cable hit.” But on her second MSNBC night, Rita Cosby lost 38% of her premiere audience — and more than half of her younger viewers. Rita recorded 665,000 total viewers on Monday, but it dropped to 414,000 on Tuesday. She had 245,000 viewers in the 25-54 demo on Monday, but it declined to 126,000 on Tuesday, a drop of 49 percent. Her 18-49 viewership dropped by 52% and her 18-34 #’s dropped by 71%. She was still the #1 show on MSNBC’s primetime, and has helped boost the network’s primetime average. But Fox News had more than six times MSNBC’s viewership last night… Source: http://www.mediabistro.com/tvnewser/ratings/rita_gets_it_but_not_as_many_viewers_24532.asp

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