Viewers Give VMAs the Kiss-off

[b]Viewers give VMAs the kiss-off[/b] John M. Higgins Broadcasting & Cable 8/29/2003 5:05:00 PM Despite a kissy Madonna, ratings for MTV’s annual Video Music Awards took a dip Thursday. Nielsen household ratings were pretty stable, 8.1 versus 8.3 last year. But in MTV’s core 12-34 demo viewership fell 11% to 9.9 million from 11.1 million. The highlight of the show was the opening number featuring, among other things, Madonna planting open-mouthed kisses on Britney Spears and Christina Aguilera. :arrow Source: [url=http://www.broadcastingcable.com/index.asp?layout=print_page&doc_id=125472]www.broadcastingcable.com[/url] // MJJF