Primetime Thursday Ratings: Another Victory for CBS Fri Jan 14, 7:31 PM ET -Yesterday’s Winners: Joey (NBC), Committed (NBC), CSI (CBS), ER (NBC), Without A Trace (CBS) -Yesterday’s Losers: life as we know it (ABC), Movie: Love & Basketball (WB), North Shore (Fox), Primetime Live (ABC) -Ratings Breakdown: Led by powerhouse CSI at 9 p.m., which notched a 19.5/28 in the overnights, with 27.24 million viewers and a 9.5/24 among adults 18-49 according to the fast affiliate ratings, CBS kept its Thursday winning streak alive. Comparatively, the Eye net outdelivered No. 2 NBC by an average of 27 percent in the overnights, 5.28 million viewers and 7 percent among adults 18-49. At 8 p.m., week two of CBS reality hour Wickedly Perfect matched debut levels, with a modest (and second-place) 6.9/11 in the overnights, 9.59 million viewers and a 3.2/ 9 among adults 18-49. First in the 8 p.m. hour were NBC sitcoms Joey (9.4/14; Viewers: 12.37 million; A18-49: 5.0/14) and another Thursday edition of Committed (8.4/12; Viewers: 10.46 million; A18-49: 4.7/12), which are benefiting without CBS’ Survivor in the current competitive mix. At 9 p.m., and opposite CSI, two episodes of NBC’s Will & Grace (original and repeat) averaged a distant second-place 8.1/12 in the overnights, 9.53 million viewers and a 4.4/11 among adults 18-49. Sticking with CBS and NBC, the two networks shared leadership at 10 p.m., with NBC’s veteran ER (14.5/24; Viewers: 18.48 million; A18-49: 8.3/21) first in the overnights and adults 18-49, and CBS’ Without A Trace (13.6/20; Viewers: 18.72 million; A18-49: 6.1/16) No. 1 in total viewers. Opposite ER and Without A Trace, ABC’s Primetime Thursday (featuring a story on the upcoming Michael Jackson (news) trial) generated minimal interest with a distant third-place 5.3/ 8 in the overnights, 6.27 million viewers and a 2.1/ 5 among adults 18-49. Next Thursday, look for the 90-minute season-premiere of NBC’s The Apprentice beginning at 8:30 p.m. Earlier in the evening, ABC’s poorly scheduled life as we know it (HH: #5, 3.2/ 4; Viewers: #5, 4.01 million; A18-49: #5, 1.2/ 4) remains lost at 8 p.m., trailing Fox’s similar appeal The O.C. (HH: #3, 5.3/ 8; Viewers: #3, 7.58 million; A18-49: #2, 3.3/ 9) by 40 percent in the overnights, 3.57 million viewers and 64 percent among adults 18-49. At 9 p.m., although ABC’s Extreme Makeover perked up to a third-place finish in the overnights (5.0/ 7), total viewers (5.95 million) and adults 18-49 (2.1/ 5), Fox’s North Shore sunk to a typically lackluster 3.0 4 in the overnights (#5), 4.06 million viewers (#5) and a 1.8/ 4 among adults 18-49 (#5). In the battle of UPN versus the WB, UPN’s reliable WWE Smackdown! (#4t, 4.1/ 6; A18-49: #4, 2.0/ 5) bested theatrical Love & Basketball on the WB (#6, 2.6/ 4; A18-49: #6, 1.1/ 3) by 58 percent in the overnights and 82 percent among adults 18-49. Source: Nielsen Media Research data — Marc Berman Source: Industry – Mediaweek.com / Yahoo News


Summary: CBS: “Without a Trace” with 18.72 million NBC: “ER” with 18.48 million ABC: “Primetime Thursday” with 6.27 million

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